The Most Famous Photograph in the World

The Story of the Che Guevara Portrait

“Forget the camera, forget the lens, forget all of that. With any four-dollar camera, you can capture the best picture.” Alberto Korda

The picture of the Argentine born Marxist revolutionary Che Guevara is the most famous, most reproduced image in the world. You see it on tee-shirts, bedspreads and baseball caps and as Richard Castle of the Brisbane Times wryly observed “strolling down Brunswick Street or Chapel Street, it could be easy to think Che Guevara was the only man under 40 never to have worn a Che Guevara T-shirt”.