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insights into photography
Tag Archives: Professional Photography
January 26, 2015Posted by on
Are you considering making the leap from being an amateur photographer to a professional? Join the club!
There are many pro photographers today making a living off of the craft, but of course there are a fair number of challenges that come with the job. I’ve been a successful full-time professional photographer for two years now, and like most others, I have my share of things I wish I had done to prepare for the lifestyle. Here are four basic things that every aspiring professional photographer should do before they make the leap.
Here is number 1
1. Determine what kind of professional photographer you want to be
The most important thing you should carefully detail is what type of photographer you strive to be, and who is your ideal client. Do you want to shoot weddings and families, corporate events and head shots, or creative portraiture for editorial or advertising use? The answer to this question is crucial to help you identify if the market segment you choose is profitable, and if so, who is your target audience and how best to appeal to them to hire you. You wouldn’t market wedding photography services in the same way that you would sell corporate headshot services because your ideal client is different.
Once you determine the photography skills you want to market, the next step is to make sure that you have demonstrated skill in that area. Do you and the current clients you’ve worked with feel that your photography work to date demonstrates commercial viability (in other words, would enough other people pay for it)? If so, then it’s time to build an online portfolio of images demonstrating your creativity and skill. Make sure your portfolio not only contains a fair number of unique images, but also some words that introduce yourself and establish the qualities that set you apart from your competition. Don’t skimp on the words – remember that some people connect better with words over images.
April 15, 2014Posted by on
The origins of The Oxford School of Photography were in the training, tuition and courses run by The Photographers Workshop. Opened in 1982 as the UK’s first commercially run darkroom and studio hire centre with over 20 enlargers, black and white and colour darkrooms, full finishing area and extensive studio, PW was a haven and home for many photographers and would be photographers. As well as providing access to essential equipment we also provided tuition to those just starting in photography. This connection still exists but we no longer have darkrooms and all our courses are scheduled as evening or weekend workshops. So is PW the mother ship of the Oxford School of Photography, well yes I think it is. The Photographers Workshop is now exclusively the commercial photography arm of the covering all areas of professional photography, the new website has been developed to reflect the continuing relationship between PW and OSP.