November 23, 2012
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With only a few weeks of the year left Nikon have decided to release a new camera, the D5200. From the BJP we learn:
The Nikon D5200 is an upper entry-level DSLR that improves on the D5100 by offering a 24MP CMOS sensor, 1080i60 movie capability, a side-articulated 921K dot 3.0″ tilt/swivel LCD and new processing filters. Interestingly, the D5200 is equipped with a significantly upgraded AF system, based around the same Multi-Cam 4800DX AF sensor that is used in the D7000, and the same 2016-pixel RGB metering sensor.
Less than two years after the launch of the D5100, Nikon has unveiled its successor – the D5200. But, in a press presentation held yesterday in central London, Simon Iddon, product manager for DX products at Nikon UK, says that D5100 will continue to be sold alongside the D5200.
“The D5200’s target audience is for the real hobbyist,” adds Iddon. “It’s skewed towards the male [user], in the age range of 25 to 50 years old, with a very big interest in photography. The focus for this audience is on creative expression rather than recording moments. It’s all about the artistry of the shot. They want to focus on special moments rather than everyday snapshots.”
The D5200 weighs 505g and will retail from £720 (body only) or £820 with a 18-55mm VR lens. The camera will be available in time for Christmas, however, Nikon has yet to communicate an exact release date.
Surely any camera allows for “artistry” it is the user that creates, if Nikon have been making dslr cameras that eschew this as an intention we have to consider why and how they see themselves in the market place. For me this press release just sounds like marketing bollocks but I do think Nikon should feel a bit ashamed at marketing a camera at a male audience and one that claims to get back to artistry as a reason for taking photographs, what have they been making cameras for otherwise.