insights into photography
I always enjoy reading articles on Peta Pixel, they know when to talk turkey, I think that is the phrase although I might be wrong, anyway they tell it as it is. This article about mirrorless cameras is so right
Let’s take a moment to reflect on mirrors. Mirrorless interchangeable lens cameras, like the Olympus Pen E-P5 or Samsung NX300, have enjoyed increasing popularity over the past few years, and it’s become clear that they are more than a passing fad.
This motley collection of high-tech cameras filled the gap that existed between bulky DSLRs and compact cameras, but manufacturers are now starting to expand their mirrorless lineups in hopes of attracting a wider cross-section of photographers, including professionals.
However, efforts to court the professional buyer thus far have been misdirected, and they’ve focused on building luxury cameras rather than professional cameras. Mirrorless platforms have the potential to compete with, and outshine, even the most formidable of professional DSLRs, and camera manufacturers need to take note.
Manufacturers’ faith in a broad demand for mirrorless cameras is visible in their expanding lineups. While most of the current players — pretty much all of the big names in consumer photography — entered the mirrorless market offering just one or two models, there has been rapid expansion since then. For example, Sony’s NEX brand now includes four different lines, while Panasonic is actively selling more than ten different models of mirrorless camera bodies.
Part of this branching out includes a reach for amateur and casual photographers. While demand for conventional compact cameras is performing a spectacular dive, in large part due to the proliferation of smart phones, it’s not hard to imagine many amateur snappers being drawn to these middle ground offerings.
Meanwhile, some manufacturers have taken steps to court the professional market. These sorts of efforts may soon prove to be far more profitable than focusing on amateurs as demand for cameras with changeable lens systems, like mirrorless cameras and DSLRs, is picking up. These early efforts have produced some beautiful cameras, but their focus on style over substance may be missing the point.
If you want to read more of this, and I would, then go here
here is there take on the Hasselblad version of this less than useful camera type
The Hasselblad Lunar is the most egregious offender. For decades, Hassleblad defined the high water mark in professional studio cameras, but the Lunar, their first mirrorless offering, doesn’t come close to upholding that legacy.
To be fair, it’s a beautiful little work of art, featuring grips made of Tuscan leather and mahogany, but all the extra bells and whistles don’t hide the fact that it’s just a reworked Sony NEX-7. A reworked NEX-7 that costs more than $6000. For cameras like the Lunar, the primary goal isn’t to build a reliable professional tool, but rather to create a phenomenal user-experience.
From the BJP we learn:
Hasselblad has announced it is developing a mirrorless, interchangeable lens camera to be released in early 2013.
Hasselblad plans to use a partnership with Sony to enter each photographic segment with new digital SLRs and compact cameras, as well as tripods and mirrorless cameras.
“For us, the plan is to move very quickly over the next few months,” says Hasselblad’s chairman and CEO, Larry Hansen. “Our expectation is to show and launch cameras in every sector of the photographic market, while offering the best image quality available in each segment, relying on our collaboration with Sony.”
He adds: “We want to go back to our customers. Fifteen years ago, 65 percent of our customers were not professional photographers. Today almost 100 percent are professional. My goal is to make Hasselblad cameras accessible to all serious customers.”
As a result, Hasselblad will release, within the next year, a full-frame DSLR, a range of digital compact cameras, tripods and luxury accessories, as well as an interchangeable lens camera – the Lunar. “It’s a rather aggressive plan,” says Hansen.
Once there were compact cameras and DSLR cameras, then we had bridge cameras and now MIL cameras If you don’t know what is being talked about these are examaples The Panasonic Lumix G Series ,the Lumix DMC-GH2, the Sony NEX and the Olympus Pen Series. Pentax is also taking grip on the market with it’s oddly designed Pentax K-01.
Here Tiffany Mueller at Lightstalking explains what, how, why
While not an entirely new technology, mirrorless cameras manufacturers have been enjoying a steady rise in interest of the compact cameras among amateurs and professionals alike. Initially marketed at serious amateurs who were looking for more from their point-and-shoots, but were not interested in a DSLR, the mirrorless camera, has helped fill a gap in camera technology. Their lightweight design offers users the comforts of carrying only a compact camera and their DSLR sized sensors produce images which rival some of the most popular DSLRs on the market..….MORE
“Nikon has announced the release of what it calls a “revolutionary digital camera system,” entering the mirrorless market with the Nikon 1 V1 and Nikon 1 J1 compact cameras.
The Nikon 1 system has been built from scratch, says Nikon, with the goal of offering still image and movie recording capabilities “without compromise,” according to the firm. “This next generation pioneers amazing photography features such as pre and post capture technology that starts before you – enabling groundbreaking new shooting modes that mean you’ll never miss a thing – even the most fleeting of moments, bringing shots to life to help you to capture images you didn’t think possible. And that might be Nikon 1’s most important feature, setting it apart from the other camera manufacturers that have entered the mirrorless camera market more than three years ago now.” Author: Olivier Laurent at The BJP
“You just press the shutter once and, utilising the pre and post capture technology, the camera starts to take the pictures before you’ve even fully depressed the button.” The camera then automatically selects the best five shots, which are saved based on facial expression, composition and focus.” Do we need cameras that decide which expression is best?
Oxford School of Photography 