In this ad Leica claim ownership for inventing the idea of photography as displayed below and in the video….hubris springs to mind, watch out Leica
The award-winning ad agency behind the moving Leica ad “Soul” from last year have created another masterpiece. It’s called “Leica 100,” and it celebrates 100 years of Leica photography by paying tribute to 35 of the most iconic photographs of all time in an incredibly creative way.
Published by the Leica Gallery Sao Paolo and produced by agency F/Nazca Saatchi & Saatchi, the ad traces a path through some of the most memorable and powerful photographs ever captured, all the while making the case that, while not all were captured with a Leica, all owe something to the Leica.
Admittedly, this might not be a particularly popular assertion with somebody — the tagline of the video is that, while Leica didn’t invent photography, they invented photography — it’s hard to argue with the goosebump-inducing nature of this brilliant piece of advertising.
Below we’ve included a few screenshots of some of the most recognizable photos recreated in the video: See the video here
Another story about Leicas,
“Leica has officially announced its new monochrome digital rangefinder—the world’s first digital camera dedicated to black-and-white photography.
Called ‘Leica M Monochrom’, the company said that the camera a full-frame, 35-mm format digital camera, “designed exclusively and without any compromises for black-and-white photography”. ” Full details here
New Camera Arts, ‘Leica M Monochrom’, Black-and-white, Camera, Digital camera, Leica, Leica Camera, Monochrome photography, oxfordschoolofphotography.co.uk, Photograph, photographersworkshop.co.uk, Photography, Rangefinder camera
From the BBC website we learn that a Leica camera fetches 2.16m euros at auction
“A prototype Leica camera has sold for 2.16m euros (£1.74m), setting a new world record for a camera.
It was one of just 25 models created in 1923 as a prototype for the groundbreaking Leica A, which was the first commercially successful compact camera to use 35mm film.”….MORE
Photography 35 mm film, Auction, BBC, Camera, Leica, Leica Camera, Leica camera fetches 2.16m euros at auction, oxfordschoolofphotography.co.uk, photographersworkshop.co.uk, Photography, Vienna
There is a download now available that makes it possible to view RAW files as thumbnails in Windows, being a Mac user for more than 30 years I didn’t realise this was a problem but a friend in Denmark alerted me to the difficulty, so here is the resolution of that
- The Microsoft Camera Codec Pack enables the viewing of a variety of device-specific file formats in Window Live Photo Gallery as well as other software that is based in Windows Imaging Codecs (WIC).
- Installing this package will allow supported RAW camera files to be viewable in Windows Explorer.
- This package is available in both 32-bit (MicrosoftCodecPack_x86.msi) and 64-bit (MicrosoftCodecPack_amd64.msi) versions.
- The Microsoft Camera Codec Pack provides support for the following device formats:
- Canon: EOS 1000D (EOS Kiss F in Japan and the EOS Rebel XS in North America), EOS 10D, EOS 1D Mk2, EOS 1D Mk3, EOS 1D Mk4, EOS 1D Mk2 N, EOS 1Ds Mk2, EOS 1Ds Mk3, EOS 20D, EOS 300D (the Kiss Digital in Japan and the Digital Rebel in North America) , EOS 30D, EOS 350D (the Canon EOS Kiss Digital N in Japan and EOS Digital Rebel XT in North America), EOS 400D (the Kiss Digital X in Japan and the Digital Rebel XTi in North America), EOS 40D, EOS 450D (EOS Kiss X2 in Japan and the EOS Rebel XSi in North America), EOS 500D (EOS Kiss X3 in Japan and the EOS Rebel T1i in North America), EOS 550D (EOS Kiss X4 in Japan, and as the EOS Rebel T2i in North America), EOS 50D, EOS 5D, EOS 5D Mk2, EOS 7D, EOS D30, EOS D60, G2, G3, G5, G6, G9, G10, G11, Pro1, S90
- Nikon: D100, D1H, D200, D2H, D2Hs, D2X, D2Xs, D3, D3s, D300, D3000, D300s, D3X, D40, D40x, D50, D5000, D60, D70, D700, D70s, D80, D90, P6000
- Sony: A100, A200, A230, A300, A330, A350, A380, A700, A850, A900, DSC-R1
- Olympus: C7070, C8080, E1, E10, E20, E3, E30, E300, E330, E400, E410, E420, E450, E500, E510, E520, E620, EP1
- Pentax (PEF formats only): K100D, K100D Super, K10D, K110D, K200D, K20D, K7, K-x, *ist D, *ist DL, *ist DS
- Leica: Digilux 3, D-LUX4, M8, M9
- Minolta: DiMage A1, DiMage A2, Maxxum 7D (Dynax 7D in Europe, α-7 Digital in Japan)
- Epson: RD1
- Panasonic: G1, GH1, GF1, LX3
- Download here
- ©Keith Barnes
New Camera, Photography Canon, Canon EOS 1000D, Canon EOS 10D, Canon EOS 300D, Canon EOS 350D, Canon EOS 400D, Canon EOS 450D, Canon EOS 500D, Canon EOS 550D, Epson, Leica, Microsoft, Minolta, Nikon, Olympus, oxfordschoolofphotography.co.uk, Panasonic, Pentax, Photograph, Photographers, Photographers Workshop, photographersworkshop.co.uk, Photography, RAW, Sony, Windoes
Yesterday I taught someone on a 121 course. The camera being used by this student was the new Fuji X100. This is a surprising camera, retro in styling, and very nice too, but so up to date in technology. By far the most interesting thing about this camera is the new viewfinder system it uses. A hybrid optical viewfinder, large and bright, and an in viewfinder heads up display of the exposure details and a whole host more. I think this is a major breakthrough in the serious compact/rangefinder type camera and I hope a technology that will be incorporated in many cameras in the future. A full and excellent review is available on the dpreview site which is a must for anyone looking to buy a camera, lens or printer here is a link to the review
The X100 is a very handsome camera that evokes, if not copies exactly the early Leica range finder cameras. If you want something that looks and feels like a real camera from the past with the caché of looking like a Leica and have nearly £1000 to spend this is for you.
pictures courtesy of DP Review
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New Camera, Photography, Uncategorized Arts, Camera, DP Review, Fuji X100, Henri Cartier-Bresson, Leica, Leica Camera, oxfordschoolofphotography.co.uk, Photograph, Photographer, Photographers, Photographers Workshop, photographersworkshop.co.uk, photographersworkshop.com, Photography, Rangefinder, Shopping, Viewfinder
Leica’s goal is to create a new market in the Electronic Viewfinder, Interchangeable Lens segment.