I’m a freelance travel, culture and documentary photographer based in the Philippines. My passion lies in creating images that communicate a strong sense of place and cultural awareness in unique, challenging situations. You can see my work at
www.jacobimages.com
There are five common elements that great images typically have; Good use of light, color, a captivating moment, correct composition for the given situation, and the photographers choice of distance to their subject. Many times good images will use one or two of these elements, but lack strength in the others.
I will be the first to admit that it is difficult to have all of these elements come together in one frame. Rarely do I take what would be considered a great photograph, but by aiming to capture all of these elements makes me strive to be better. Essentially, these are five tools we have as photographers to work with allowing us to create higher quality photographs. If we start to recognize and become more aware of how to best use these elements we will start to make more great images rather than good images. Bring them all together correctly under one frame and you will have something really special.
1. Light – Light is the fundamental element all photographs need because it illuminates the scene or subject. Whether it be natural or artificial light the quality and direction of light is what’s important. Light helps to create a particular mood within the photograph and can bring emphasis to key elements within a frame. Likewise, light can help create depth and textures in an image by creating a mix of highlights and shadows.
Everyone knows there have been countless books and tutorials on this subject and this article isn’t the place to go into depth with this. However, we should recognize that light is probably the most important tool we have to use as photographers to create better quality and beautiful images.

2. Color – Like light, color helps to set the mood of an image and can play a significant role in touching the viewer on an emotional level. Color is one of the main factors responsible for making a photo feel mysterious, exciting, sad, or gloomy. Evoking emotions is important in creating strong images and color is one of our primary tools to do this. Again, this is an in-depth topic which this article will not go into, but be thoughtful that by using appropriate colors in our images we can better convey different emotions and make a stronger impact on the viewer.

want to see what the other 3 essentials are….go here