I came across this article and images in Bazaar and although intrigued by the pictures found myself uncertain about what was going on. I could instantly see how these related to her earlier work but the text and interview was confusing. Was she actually working for the fashion houses or are these true to form satirical images? The sub heading to the article is, so maybe, who knows? Text by Laura Brown and of course photographs by Cindy Sherman
In an exclusive series of satirical portraits, the famed contemporary artist arms herself with the season’s standout pieces. Her quest? Social media validation.
She began shooting portraits in the mid-’70s, while her landmark series, “Untitled Film Stills” (69 works in all, in which she embodied female stereotypes), was created between 1977 and 1980. The youngest—by many years—of five siblings, Sherman says her motivation to make portraits was a very basic need for attention. “They were already established as a family by the time I came along,” she recalls. “It was a way for me to say, ‘I’m here, you guys, don’t forget about me!’ Or ‘Maybe if you don’t like me this way, you’ll like me this way!’ Or ‘I can do this!’ “
Sherman’s parents weren’t as prone to introspection as their daughter. “I think they thought it was cute or something,” she says. “I know they didn’t think it would really turn into anything. When I went to college, my mother was always like, ‘Take some education courses just in case so you can always teach.’ They did see the early days of success; I think they started to realize it was a tangible thing for me.” She adds, “I still don’t think they really had a clue what I was doing.”…..
Today, Sherman could very much rest on her laurels. In 2012, New York’s Museum of Modern Art hosted a retrospective, and in 2011 one of her works, 1981’s Untitled #96,sold for $3.89 million at Christie’s (then a record for a photograph at auction). Ask if she’s still ambitious and she replies, “I want to continue to be happy with what I’m working on because that’s the biggest challenge. I’m hard on myself, but everyone is always waiting for someone to fall. That’s a common problem for artists. They fall into a mold of their greatest hits and just repeat it. WhenI feel that I’m repeating myself, or about to, it’s time to move.”
But when the work is done—new characters born, new realities created—Sherman exhales into her life. She’ll ride around Manhattan on her retro Pashley bicycle, or head out to her house on Long Island to collect her chickens’ eggs. Sometimes, when she’s feeling spent, she jaunts to a deprivational German health spa. Unlike the subjects of this series, she doesn’t live in the middle. “I don’t take selfies,” she says. “I hardly ever use my phone for photographs. It’s really hard to remember to even take a picture of something.” She shrugs. “Usually the moment is gone. I just don’t think about it.”
Sherman, 62, is one of the world’s greatest sociologists, so in a way, infiltrating the street-style species is a weirdly natural extension of her work. “You know, I never expected to be doing what I’m doing for as long as I’ve been doing it,” she says. “Every time I start a new project, it’s a new challenge, to try to think of new faces or new characters. Sometimes I feel I’m repeating characters that are poking out of these faces that I shot maybe eight years ago”—a fun exercise for Sherman nerds. “I take on projects like this when I’m starting on a new body of work because it inspires me, gets the juices flowing.”
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I think it is marvellous – it is Sherman parodying her own influence on fashion which came in the first place from her parodying fashion itself, and it is in Hapers Bazzaar and sponsored by the big fashion houses- circle upon circle. The article is a bit rubbish because the journalist doesn’t quite buy into the joke – she is a fashion journalist after all. And of course Sherman is commenting on that whole world of superficiality in which people are famous for being famous and for what they wear. Deeply refreshing to the cynic.
I would like to think that what you say is true and the article might be tainted by the fashion journo but I do wonder