Oxford School of Photography

insights into photography

Leica Recreates 35 of the Most Iconic Photos Through History in Brilliant 100th Anniversary Ad

In this ad Leica claim ownership for inventing the idea of photography as displayed below and in the video….hubris springs to mind, watch out Leica

The award-winning ad agency behind the moving Leica ad “Soul” from last year have created another masterpiece. It’s called “Leica 100,” and it celebrates 100 years of Leica photography by paying tribute to 35 of the most iconic photographs of all time in an incredibly creative way.

Published by the Leica Gallery Sao Paolo and produced by agency F/Nazca Saatchi & Saatchi, the ad traces a path through some of the most memorable and powerful photographs ever captured, all the while making the case that, while not all were captured with a Leica, all owe something to the Leica.

Admittedly, this might not be a particularly popular assertion with somebody — the tagline of the video is that, while Leica didn’t invent photography, they invented photography — it’s hard to argue with the goosebump-inducing nature of this brilliant piece of advertising.

Below we’ve included a few screenshots of some of the most recognizable photos recreated in the video: See the video here

leicatribute7

leicatribute4

leicatribute6

leicatribute3

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: