Richard Avedon is an all time favourite because of the variety and vision, a real master of photography and in the Spotlight here from Faded + Blurred.
“All photographs are accurate. None of them is the truth.”
– Richard Avedon
Though he is known mostly for his minimalistic portraits; intense and often brooding subjects surrounded by white, it was the world of fashion that provided the backdrop that helped make Richard Avedon one of the most celebrated, controversial and sought after photographers of all time. Fashion photography simply didn’t exist before Richard Avedon, not modern fashion photography at any rate. Before Avedon, fashion photography was static and flat, models were stiffly dressed and rigidly posed. Avedon took fashion out of the studio and into the streets. He injected movement, life and a vitality where none had existed before. If a particular scene he wanted did not exist, Avedon created it, building sets, bringing in models, or, as was often the case, enlisting the help of onlookers or passers by. Avedon was both an ardent observer and a passionate creator, fascinated with what he called “the human quality”. It was this fascination that led him to constantly explore and reinvent what it meant to be a photographer and an artist. For nearly 60 years, from Paris fashion to celebrity portraits to a five year project chronicling the working class people and drifters of the American West, Richard Avedon not only defined generations of photography, but also inspired countless photographers to look to his work to bring life to their own. Irving Penn once said of Avedon “I stand in awe of Avedon. For scope and magnitude, he is the greatest of fashion photographers. He’s a seismograph.”
Born in 1923 in Manhattan, Richard Avedon was just 21 years old when his photographs first appeared in Harper’s Bazaar. He had dropped out of high school and joined the Merchant Marine, where he served as a photographer.”I must have taken pictures of maybe 100,000 baffled faces,” Avedon once said, “before it ever occurred to me that I was becoming a photographer.” Upon returning, he was hired as a photographer for a department store. His work was seen by Alexy Brodovitch, the art director for Harper’s Bazaar, who saw something unique in Avedon’s work. “His first photographs for us were technically very bad”, Brodovitch remembers. “But they were not snapshots. It had always been the shock-surprise element in his work that makes it something special.” Brodovitch would go on to play an enormous role in Avedon’s life and career, serving alternately as mentor, father figure and friend. Avedon soon became chief photographer for the magazine and, by 1946, owned his own studio and was also shooting for Vogue and Life. ….READ MORE

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