Oxford School of Photography

insights into photography

Where’s My Professional Mirrorless Camera?

I always enjoy reading articles on Peta Pixel, they know when to talk turkey, I think that is the phrase although I might be wrong, anyway they tell it as it is. This article about mirrorless cameras is so right

Let’s take a moment to reflect on mirrors. Mirrorless interchangeable lens cameras, like the Olympus Pen E-P5 or Samsung NX300, have enjoyed increasing popularity over the past few years, and it’s become clear that they are more than a passing fad.

This motley collection of high-tech cameras filled the gap that existed between bulky DSLRs and compact cameras, but manufacturers are now starting to expand their mirrorless lineups in hopes of attracting a wider cross-section of photographers, including professionals.

However, efforts to court the professional buyer thus far have been misdirected, and they’ve focused on building luxury cameras rather than professional cameras. Mirrorless platforms have the potential to compete with, and outshine, even the most formidable of professional DSLRs, and camera manufacturers need to take note.

Manufacturers’ faith in a broad demand for mirrorless cameras is visible in their expanding lineups. While most of the current players — pretty much all of the big names in consumer photography — entered the mirrorless market offering just one or two models, there has been rapid expansion since then. For example, Sony’s NEX brand now includes four different lines, while Panasonic is actively selling more than ten different models of mirrorless camera bodies.

Part of this branching out includes a reach for amateur and casual photographers. While demand for conventional compact cameras is performing a spectacular dive, in large part due to the proliferation of smart phones, it’s not hard to imagine many amateur snappers being drawn to these middle ground offerings.

Meanwhile, some manufacturers have taken steps to court the professional market. These sorts of efforts may soon prove to be far more profitable than focusing on amateurs as demand for cameras with changeable lens systems, like mirrorless cameras and DSLRs, is picking up. These early efforts have produced some beautiful cameras, but their focus on style over substance may be missing the point.

If you want to read more of this, and I would, then go here

hasslunarhere is there take on the Hasselblad version of this less than useful camera type

The Hasselblad Lunar is the most egregious offender. For decades, Hassleblad defined the high water mark in professional studio cameras, but the Lunar, their first mirrorless offering, doesn’t come close to upholding that legacy.

To be fair, it’s a beautiful little work of art, featuring grips made of Tuscan leather and mahogany, but all the extra bells and whistles don’t hide the fact that it’s just a reworked Sony NEX-7. A reworked NEX-7 that costs more than $6000. For cameras like the Lunar, the primary goal isn’t to build a reliable professional tool, but rather to create a phenomenal user-experience.

More here

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