Oxford School of Photography

insights into photography

Photographer the Jack of All Trades SASHA GiTiN

This is an interesting article by a professional photographer who has made every effort to become successful as a photographer by emersing themselves in many the aspects of what it takes to be a professional photographer with all the experience necessary.

“There are numerous photographic niches and styles. Here at Learn My Shot we always aim at sharing tips on how to photograph anything. But one day when your wings get strong you will pick one area of expertize and fly away to develop your own style. Having a distinctive style or a strong focus on a particular niche of photography has proven to be a successful path for commercial and fine art photographers. Being really good at one thing one is considered as a master. While being good at everything is often compared to not being good at anything. But is it really true?

Early in my photographic career I focused on learning how to shoot anything. I spent about 5 years assisting photographers from diverse industries, portrait, lifestyle, fashion, wedding, event, paparazzi, product, architecture, real estate and still life (That’s how I met Robert Grant – assisting him on a product shoot some years back). When I learned to fly on my own, I chose Food and Beverage as my specialty and took another 5 years to master that particular skill. Often, especially at times when cash was really tight, I asked myself did it ever make sense to spend years experiencing other niches in depth, prior to focusing on one specialty? The answer came in clear recently when I landed a Grey Goose account.

The job required photographing mixed drinks and bartenders in action making those drinks. There are a lot of beverage photographers out there and there are 100 times as many portrait photographers. But being able to shoot both environmental portrait and beverage equally well was something unique to my style and it got me the job.However, the skill required to shoot this job went far beyond the standard norms. The job had to be performed during the filming of Beyond the Bar series on Sundance Chanel. While the job of the film crew involved filming interviews with top national bartenders, my job required to create photographic images of drinks and bartenders in action in between filming sessions. The images where intended to be used for Sundance Chanel website, advertising and point of sale.”…MORE

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