Kodak phases out digital businesses, keeps film alive

So Kodak are planning to continue making film, I am sure they have good reasons for doing so but it is beyond my comprehension.

Less than a month after announcing that it would seek bankruptcy protection in the US, Kodak has announced that it will stop the production of digital cameras and picture frames, as well as pocket-size video cameras.

“For some time, Kodak’s strategy has been to improve margins in the capture device business by narrowing our participation in terms of product portfolio, geographies and retail outlets. Today’s announcement is the logical extension of that process, given our analysis of the industry trends,” says Pradeep Jotwani, Kodak’s chief marketing officer. writes Olivier Laurent in The BJP

Read more: http://www.bjp-online.com/british-journal-of-photography/news/2145203/kodak-phases-digital-businesses-film-alive#ixzz1mvcS6xqY
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