March 21, 2012
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From Mike Panic at Lightstalking
“Photography is more than just sunsets, memories of vacations, family gatherings and weddings – it’s actually in our life every single day. Product photography ranges the gamut from cereal boxes and billboards, to the photos you see on Amazon and every other online retailer. Someone takes those photos, and those photos require a lot of work. Not only is it a fun profession to do, the techniques are also something that almost everyone can benefit from and apply to their own photography, even if it’s not product photography. From listing better photos on eBay and Craigslist to broadening your existing skill set, these techniques will help round out what you already know.
Starting out, one of the most crucial things every product photographer needs to get a full grasp of is that the photography is secondary, the product comes first! A perfect product shot will entice someone to want that item, whatever it is, so it needs to properly display what it is and convey it’s message.
Gear will vary based on what the product is, but the important thing to note is that you can start with almost any digital camera, even some of the higher end point and shoots, those which have hotshoes. Here’s a rundown of what you’ll find in a professional’s studio:”….MORE
diy product photography setup by MinimalistPhotography101.com, on Flickr